The case for conversational AI in recruiting: Getting exec buy-in
So you’ve checked out all your options, gone through demos, and ultimately decided that an HR chatbot is a game-changing tool you need to finally get your time back to make meaningful human connections with applicants on behalf of your company. Specifically, you want a conversational AI (CAI) tool.
You’ve done the research and know this is the best choice. But in many cases, you need to convince the executive level. Deloitte reports up to 70% of change initiatives fail due to “creative disobedience” from the executive team. The question is, how do you get your executive team to share your excitement?
Limitations of bots
First off, the difference between chatbots and CAI is crucial here. Not all bots are created equal. You have to convey why CAI is a better route for your company. Here’s a history lesson: before CAI, there were two types of chatbots: widgets and enhanced bots. These were both crucial in improving this type of technology, but they are limited in both use and capabilities.
Chat widgets enable live chat among humans. It’s the most basic form of website communication. Widgets, on the other hand, are a software program that automates conversations with humans in order to answer basic questions with predetermined answers—basically a multiple-choice format. With these, communication is one-way and confined to the questions you expect candidates to ask. But, in our tight labor market, you can’t always predict what information is valuable to a candidate.
CAI builds relationships
Conversational AI serves a deeper purpose than simply answering FAQs. They assist in building strong relationships with candidates. With a combination of Artificial Intelligence and Natural Language Processing, your candidates are engaged in a way that wasn’t previously possible with existing bots. Rather than a simple input and output, initial candidate conversations can be complex. A CAI learns the nuances of our language and takes into consideration how we say something rather than just what we say. This way, the candidate experience begins with a dialogue that feels more human and less robotic.
So what does CAI have that sets it apart?
Instant engagement to boost candidate experience is good, but a human dialogue is better. A dialogue requires two parties to understand what the other is saying, respond to it, and remember what was said. Otherwise, the conversation becomes robotic and onesided.
A CAI takes into consideration what a candidate says regardless of how they present the information. If information was given at an early stage in the conversation, a CAI can recall that information for when it is relevant. This results in a human feel.
Human conversations are not just a back and forth sharing of information. Even professional conversations are full of personality, emotion, and a surprise here and there. A CAI like Mya acts as a brand ambassador; showcasing the tone of your company.
With CAI, conversations aren’t isolated. It remembers complex, multi-part statements, changed answers, or interjections and can shift the direction of a conversation toward the intended goal. Machine learning algorithms learn continuously from millions of interactions, to continually improve the accuracy of responses and expand the breadth of knowledge.
Get everyone on board
Knowing the difference between Conversational AI and other bots is crucial to making your case for implementation to the executive level. But the impact is the real story. Overall, chatbots are expected to cut business costs by $8 billion by 2022.
According to Gartner, consumers will handle 85% of their engagement with businesses without ever interacting with another human being by 2020. And, about 70% of millennials who have used chatbots have reported a positive experience. The largest generation in the workforce is all in on chatbots, but what’s going to make or break the decision for executives? Chatbots help companies efficiently accomplish tasks that would have otherwise required repetitive human labor. Automating the mundane and repetitive tasks with conversational AI chatbots allows recruiters to regain their time and build a talent pipeline with the best candidates.
If you’re a staffing company, you're likely to be primarily concerned with time to fill. With a chatbot, there’s more quality talent front and center, less time playing phone tag, and more efficient, thoughtful interviews due to the pre-screening accomplished beforehand. For an enterprise company, candidate experience is a priority. Building a strong relationship with candidates is the key to hiring top talent. And their candidate experience starts as soon as they land on your page. But when HR is overwhelmed with the number of applications and data, candidates could go weeks without hearing back—giving top talent time to look elsewhere.
Beyond improved time to fill, more room in your budget, and free time for human interactions, knowing the differentiators between bots is crucial to making the best technology decisions for your company. Conversational AI takes other bots to the next level by creating a positive brand experience and setting up recruiters for success from the first interaction. Are you ready to say hello to Mya?